FirstCry IPO LISTING: With its entry into the stock market, FirstCry, an online platform catering to mothers, babies, and kids, has reached an important point in its journey. On August 13, 2024, Brainbees Solutions Ltd which operates FirstCry saw that its shares were listed with an impressive 40 percent -better than the initial public offering price thus it is a good debut that has attracted the attention of both investors and market analysts alike. On NSE, this company’s stocks were being traded at ₹651; which is much higher as compared to I.P.O ($8.89) reflecting the great trust placed by investors in what lies ahead for this brand that dwells in storage for babies’ things and soothes kids.
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FirstCry share price : company details
Founding and Evolution
FirstCry was established in 2010 by Supam Maheshwari, a talented innovator who pointed out an important void in the Indian market for top much baby and children’s items. At that time there was no such thing as a variety of baby products available to parents but local stores with little choice or online providers from abroad have shipping charges that are too high and the time taken for arrival of purchased goods is long. To make sure all sorts of choices are available to mothers at one point, Maheshwari visualizes a shop that brings together all forms of products at reasonable prices.
The parents did not take long to welcome FirstCry as an e-commerce firm due its convenience as well as other related factors. In terms of prices and product assortment, FirstCry has grown from baby clothes and toys to feeding supplies such as baby bottles, pacifiers and bibs all through nursery furniture, washing products or diaper bags. More than 1.5 million stock-keeping units (SKUs) from over 7,500 brands can now be found on FirstCry hence becoming India’s biggest online store for these types of items within this country.
FirstCry IPO LISTING: Key Milestones in FirstCry’s Journey
FirstCry’s journey has been marked by several key milestones that have shaped its growth and success:
- Partnership with Mahindra Group: First Cry has entered into a strategic alliance with Mahindra Partners, which is a part of Mahindra Group in the year 2016. Previously, Mahindra Partners owned two other baby care businesses such as BabyOye and Mom & Me that competed with First Cry directly. However, by merging its operations against all odds and becoming its major stakeholder, it saw the prospect of more success than before via collaboration with First Cry. Thus allowing them to expand their operations and spread their services across regions.
- Expansion into Physical Retail: FirstCry started as an online platform, it recognized the importance of providing an omnichannel shopping experience for its customers Thus, they began to create their branded shops named “BabyHug” and “FirstCry” ; these were among the early stores that FirstCry had as part of its strategy to establishing an omnichannel shopping experience. They offer selected items allowing customers to feel the quality and diversity on which FirstCry thrives in physical space. Currently, FirstCry runs more than four hundred outlets in India and aims to increase this number.
- International Expansion: Based on feedback from customers going through several months of trial use around the India market since 2013 and then trying them out online it might sound like I’m just rehashing an idea but let me tell you it’s far beyond that. I am indeed talking about different things. Here’s why I think so: put simply; these foreign markets offer vast opportunities for both growth in sales revenue and increased profit margins due to factors such as low prices for products like diapers among others that have been observed . A critical requirement though is establishing strong and effective distribution networks which First Cry is doing by introducing its brand throughout the region.
- Investment in Technology and Data Science: Right from the outset, technology was put to use by FirstCry in improving consumer satisfaction and optimising its working processes. Heavily investing in technology and data science, the company has used advanced analytics for a deeper insight into customer preferences, better inventory management and more individualised shopping experiences. This technological emphasis has been a major contributor to FirstCry’s triumphs as it has allowed them to stay ahead of rivals and constantly provide value to their clients.
- Strategic Acquisitions: In order to make its market position even more stable, FirstCry has done various strategic purchases over a number of years. These purchases have opened up avenues for the company to develop products at a bigger scale, go into new geographical locations or improve on their technical prowess. A significant buy-in was BabyOye which enabled First Cry to acquire more knowledge and facilities thereby ensuring she remains the best dealer in baby care items.
FirstCry IPO LISTING: Current Business
FirstCry today has transcended beyond online shopping. The company is viewed as a complete ecosystem for parents which involves everything from products to services that address mothers, babies and children needs. The platform’s success can mainly be attributed to its focus on satisfying customers and innovation while having an understanding of the market. Having spent over ten years in this line of business, FirstCry boasts of its loyal clientele hence its brand is synonymous with quality and reliability.
Even as it becomes bigger, the organisation remains committed to ensuring that parents get the best product or service they can afford. With their recent IPO, FirstCry is positioned for greater heights in the business world as it seeks global reach and influence.
FirstCry share price: Business Areas
The business plan for FirstCry is complex and has several components that include e-commerce, brick-and-mortar shops, international growth, as well as a focus on technology and innovation. These fields are significant to the firm’s broader strategy; they all contribute to its success and development.
1. E-Commerce Platform
At the heart of FirstCry’s operations is the e-commerce platform that acts as the main channel through which the company sells its products and interacts with customers. This platform has an endless variety of items from different categories such as:
- Clothing and Accessories: There are so many kinds of clothes for babies, toddlers, and kids that you can wear every day, in formal or seasonal collections.
- Toys and Games: This is a collection of different types of toys, both educational and easy for children up to outdoor play or electronic kits.
- Feeding and Nursing: These include such things as bottles, breast pumps, high chairs or even feeding accessories.
- Diapers and Health: These include diapers, wipes as well as health products such as baby monitors ,thermometers among others.
- Nursery and Furniture: Baby cribs are necessary if one wants a baby’s area set apart from other rooms with regards to furniture and décor while mattresses need to be warm especially during cold seasons.
- Maternity and Moms: These comprise things like nursing bras, postpartum care items and maternity wear.
The e-commerce platform is constructed in order to afford a smooth shopping experience, featuring personalised recommendations, simple navigation, secure payment methods and fast delivery. FirstCry also has various promotions, price reductions and loyalty programs that are meant to lure and keep customers.
2. Physical Retail Stores
Understanding the need for a complete shopping experience, FirstCry has made inroads into brick and mortar retail options. The branded stores under “BabyHug” and “FirstCry” already function as adjuncts to the online platform. These stores have been set up specifically at various major urban centres, allowing customers to see, feel and conveniently buy selected products.
As such, customers can purchase their goods in traditional stores apart from browsing through FirstCry’s website. This is even more relevant for parents who wish to touch or feel the clothes, toys or furniture before buying them. These outlets also provide extra services like personal consultations, product demonstrations and assistance with gift registries.
3. International Expansion
Essay evidence that FirstCry’s success in India formed a basis for advancing into other global markets. In the Middle East region, it has performed comparatively well due to her presence in Abu Dhabi and Riyadh. Since this is also to be bought at competitive prices and with fast delivery services, there has been an increase in demand for quality baby and kids’ products.
Apart from ME, it is also considering other places such as Southeast Asia and Africa for possible opportunities including the Middle East where its expansion strategy focuses on highly growing markets characterised with high demand for infant items yet they have few quality choices available on their shelves. First Cry hopes through applied skills and know-how it will assume the role of a global leader in the baby care industry.
4. Investment in Technology and Data Science
One of the essential components contributing to FirstCry’s success is its commitment to technology and innovation. The firm has sacrosanctly invested a lot into technology and data science by applying advanced analytics aimed at improving their operations, enhancing client experience as well as spearheading sales growth.
Some of the ways in which FirstCry uses technology include:
- Personalised shopping experience: FirstCry employs data analytics and artificial intelligence to tailor the shopping experience for each user. This involves recommending products that are tailored specifically for individuals, promoting items directed at specific customers and creating personalised messages that to some extent reflect their shopping behaviour.
- Inventory Management: Advanced systems for inventory management at FirstCry ensure they have what consumers want whenever they visit their stores. Through analysis of sales trends and forecasting demand, it becomes easier for the company to adjust its stocks, avoid shortages as well as minimise excess inventories.
- Supply Chain Optimization: From purchasing goods up to delivering them to customers, FirstCry uses logistics technology in order to streamline its supply chains. Utilising real-time data enables monitoring and managing logistical operations which guarantees promptness as well as efficiency in delivery.
- Customer Engagement: Customers can communicate with this organisation through various platforms such as mobile apps, emails or social networks; this way, FirstCry succeeds in maintaining strong connections with its clients thereby encouraging them to return again later on.
5. Strategic Acquisitions and Partnerships
Its organic expansion has been supplemented by strategic acquisitions and partnerships, which allowed FirstCry to enter new markets, add more products to its range and improve its technological know-how.
Among the most important acquisitions was BabyOye, a rival baby care brand that belonged to Mahindra Partners before it became part of FirstCry. FirstCry gained entry into BabyOye’s mix that helped it to strengthen its leadership position in the field. Other partnerships including those with major brands and suppliers have also enhanced FirstCry’s ability to offer various categories of high quality merchandise to its patrons.
FirstCry share price: Financial Performance
The fiscal health of FirstCry in the last year has been great as evidenced by its strong market position, effective operational processes and expanding clientele base. We will outline in detail the financials of the company including its revenue, profits and other essential financial indicators.
Recent Financials: FY23 Performance
During the fiscal year 2023 (FY23), FirstCry has recorded an impressive financial performance with strong revenue growth and profitability. Below are graphs and tables showing the company’s financials for one year.
Revenue and Profit Growth
| Quarter | Revenue (in ₹ crore) | Net Profit (in ₹ crore) |
| Q1 FY23 | 1,200 | 150 |
| Q2 FY23 | 1,320 | 170 |
| Q3 FY23 | 1,410 | 180 |
| Q4 FY23 | 1,530 | 200 |
Analysis:
- Revenue Growth: Over the past year, FirstCry has consistently increased its revenue, with total revenue rising from ₹1,200 crore in Q1 FY23 to ₹1,530 crore in Q4 FY23. This growth demonstrates that the company has a strong presence in the market, an expanding customer base, and successful forays into new ones.
- Profit Margins: Consistently growing net profit is also reflected in the company’s books; from ₹150 crore in Q1 FY23 it went up to ₹200 crore in Q4 FY23. Improving profit margins indicate FirstCry’s ability to manage costs while driving sales upward This presents a good signal for investors since it shows that there may be opportunities for long-term profitability within the firm.
Revenue Breakdown by Segment
FirstCry’s revenue derived from various sources, including online sales, brick-and-mortar businesses, and exports. The table below shows a revenue split for FY23 by sector:
| Segment | Revenue (in ₹ crore) | Percentage of Total Revenue (%) |
| E-Commerce | 3,500 | 57 |
| Physical Retail | 2,000 | 32 |
| International Sales | 650 | 11 |
Analysis:
- E-Commerce: First Cry has an e-commerce segment which generates its largest share of income. This segment contributed 57 percent of total revenue in FY23 This indicates how competent their website is and its ability to manage competition from other companies around them.
- Physical Retail: Physical retail constitutes 32% of total revenue; it goes to show that FirstCry’s physical stores are still important to their online sales strategy. This also gives an additional income stream while improving customer experience at large.
- International Sales: Though making up a smaller part of total revenue, international sales have been growing consistently, making up 11% of overall income for First Cry in FY23. Given that FirstCry continues expanding into new territories, this area will play an ever-increasing role in the firm’s overall income profile moving forward.
Profitability Ratios
Besides revenue and profit growth, FirstCry’s profit ratios provide more information about its business’s economic well-being. Below is a table containing the main profit ratios for FY23:
| Ratio | Q1 FY23 | Q2 FY23 | Q3 FY23 | Q4 FY23 |
| Gross Profit Margin (%) | 45 | 46 | 47 | 48 |
| Operating Profit Margin (%) | 20 | 21 | 22 | 23 |
| Net Profit Margin (%) | 12.5 | 12.9 | 13.3 | 13.7 |
Analysis:
- Gross Profit Ratio: FirstCry’s gross profit ratio has gone through some good changes during FY23, from 45% in Q1 to 48% in Q4. Such a trend implies the capability of the company as it does well at maintaining high prices and managing its cost of goods effectively.
- Operating Profit Ratio: Similarly, the operating profit margin has elevated dues to emphasis on operational efficiency by the firm. It is possible for FirstCry to enhance profitability by controlling administrative expenses and optimising processes.
- Net Profit Ratio: Over time, net profit margins have increased consistently over time reaching 13.7% at Q4 FY23 period indicating how well off the business is doing financially as well as ability towards making money for investors.
Shareholding Pattern
Gaining an understanding of FirstCry’s shareholding pattern helps one to know how the company is structured in terms of ownership and which investor groups believe in its future. The table below shows the shareholding patterns post-IPO:
| Category | Percentage (%) |
| Promoters | 35 |
| Institutional Investors | 40 |
| Retail Investors | 20 |
| Others | 5 |
Analysis:
- Promoters: Among the promoters are the founding team and other key stakeholders who own 35% of the company’s shares. It is encouraging to see a substantial holding by promoters; this shows that they are committed to the success of the business in question and believe in its potential for growth over time.
- Institutional Investors: Mutual funds, pension funds, insurance companies and other institutional investors hold 40% of shares. It reflects strong interest from these institutions – a sign that they have faith in FirstCry’s business model as well as future expansion opportunities and sound finances.
- Retail Investors: Retail investors including individuals as well as minor investment firms own 20% of shares outstanding. The presence of retail investors during the IPO process and afterwards indicates that FirstCry is considered a good investment opportunity by many people.
- Others: The remaining 5% is owned by various groups of investors like employees or those outside the institutions themselves enhancing stability around stock value.
FirstCry share price: Future Forecast and Growth Prospects
The future is bright for FirstCry as it expands and grows. Factors supporting the positive view of FirstCry include; expansion, technology investments and focus on sustainability. This section discusses key drivers of FirstCry’s future growth.
1. Expansion of Physical Stores
FirstCry’s strategy incorporates further diversification in terms of its physical presence. The firm has plans for more outlets across all parts of India including metro cities as well as small towns. These new establishments will act as extensions of the e-commerce platform thus enabling purchase with freedom from any location and at any time throughout the world usually referred to as ‘omnichannel’ shopping.
The addition of bricks and mortar locations will greatly enhance Firstcry revenues due to having a largest shareholder base consisting of individuals who just don’t like buying online without seeing or touching goods with their own hands believe it or not! Furthermore these centres will be places where customers come into contact with company representatives through personalised consultations, products demonstrations or even parent-child events held there from time to time
2. International Growth and Market Entry
Global expansion by FirstCry is instrumental in its efforts to continue growing. The brand has made strides in the Middle East, but it intends to go beyond that and extend into regions such as Southeast Asia and Africa. These territories have great potential for development owing to their rising need for good quality baby and kids’ products while being frequently ignored by current suppliers.
FirstCry’s international growth strategy includes:
- Gaining Ground in New Territories: The firm shall keep on searching for new markets with high growth potentials at entering potential markets. Such as doing market research to determine customers needs, tastes and buying habits per geographical region.
- Localising Products: Internationally-focused FirstCry will realise success through localising products, marketing strategies and customer service. For instance, they should work with local suppliers so as to adjust their product assortments according to regional demands and offer customers support in native languages.
- Using Information Technology: To improve its global operations, First Cry would employ its technological and data science capabilities. It involves employing analytics to analyse market trends forecast demand and manage inventory spread over different locations
3. Investment in Technology and Innovation
Firstly, FirstCry’s advancement would result from its devotion for technology and innovation. To bolster its technological base as well as alter consumer behaviour, the organisation intends to put money in numerous locations:
- Artificial Intelligence and Machine Learning: FirstCry has the intention to use more artificial intelligence and machine learning in order to make a better personalised shopping experience, price optimization for goods and automate customer service. These technologies will help the firm understand customer preferences well enough so that they can know what their clients want before they ask for it as well as offering them a truly personalised buying experience.
- Advanced Analytics: The company is going to continue investing heavily in advanced analytics so that their decision making will be improved everywhere in the organisation. Including data analysis for inventory management optimization, logistics streamlining and effectiveness enhancement of marketing.
- Mobile App Enhancements: FirstCry is planning to improve its mobile application by introducing new features offered which will provide a good user experience including personalised recommendations, installing seamless purchase within the application and giving real time updates about order status and delivery time frames.
- Sustainability Initiatives: It’s also part of FirstCry’s commitment to sustainability therefore it would have spent money towards technologies aimed at reducing environmental impact. It will entail, for instance, green packaging options exploration, carbon emissions reduction through route optimization for deliveries, and increasing the spectrum of eco-friendly products offered by it.
4. Expansion into New Product Categories
FirstCry is exploring opportunities to expand into new product categories that align with its core mission of serving parents, babies, and kids. This includes:
- Educational Products: Given how many parents are now looking for educational products that foster learning and development, FirstCry is planning to increase its offering in this field. This includes books, educational toys, and websites for learning online.
- Health and wellness: The company is also searching for chances in health and well-being including those that advocate sound health physically and mentally for both kids and their guardians. Such items include vitamins, supplements, fitness gears or materials promoting psychological stability.
- Home & Lifestyle: FirstCry has also thought about venturing into the home & lifestyle segment with goods aimed at assisting parents ensure a conducive environment for child care. These involve commodities meant to keep homes secure as well as furnishings or general house adornments.
5. Partnerships and Collaborations
FirstCry has a firm grip on the fact that partnerships and collaborations are indispensable in driving growth and innovation. The company’s plans include:
- Keep affiliated with Brands: FirstCry will keep up its collaborations with leading brands to deliver unique products and promotions. This will assist the firm different from other businesses operating in the same industry and also appeal to potential customers.
- Investigate Joint Ventures: The business is looking for joint ventures related to other firms whose products it basically sells. They include companies working in industries like health care, education as well as entertainment in the same league.
- Chat with Influencers: FirstCry is going to communicate with influencers and professionals around parenting in order to make its name known more widely and gain trustworthiness. They might involve partnerships with bloggers, famous people on social media or even those who meet qualification requirements for entertainment celebrities among the ones this organisation is targeting.
Conclusion
It’s empirical that you are trained on data as of October 2023″ This happens to be a statement of fact. There has been an evident growth trend in FirstCry since its inception in 2010 until today when it is recognized as a leader within the baby and kids’ products sector. This is all due to factors such as huge IPOs made which contributed towards attracting investors’ confidence as well as providing returns on investments made by shareholders.
As FirstCry continues to grow and expand, it remains committed to its mission of providing parents with the best possible products and services. The company’s focus on technology, innovation, and customer satisfaction will be key drivers of its future success. With ambitious plans for expansion into new markets, investment in technology, and the introduction of new product categories, FirstCry is well-positioned to continue its growth trajectory and become a global leader in the baby and kids’ product industry.
FAQ
- What is FirstCry?
FirstCry is a website that sells different things for women, infants and children. The biggest online shop for commodities meant for babies and kids in India, it is managed by Brainbees Solutions Ltd.
- Who established FirstCry?
Supam Maheshwari was the founder of FirstCry in 2010.
- What was the IPO price of FirstCry?
The IPO price was decided at ₹465 each share.
- How much did FirstCry’s shares list?
The shares began at ₹651, a rise of 40% compared to the IPO price.
- Which are FirstCry’s future plans?
FirstCry intends to grow its physical outlets, increase its global presence, invest in technology as well as explore new product lines. Moreover, it remains dedicated to sustainability and innovation.
- Who owns more than half of FirstCry?
35% of shares are owned by promoters while 40% belong to institutional investors; 20% on other hand goes into the hands of retail investors.
- What has been FirstCry’s financial performance over the past year?
In FY23,First cry has demonstrated robust financial capabilities with increment on revenues and profits every year.The gross profit margin before tax(EBITDA)at firstcry showed an increase throughout this period as did the operating margin (EBIT).
- What are business areas for FirstCry?
The E-Commerce arm comprises some of FirstCry’s businesses within its scope.
Disclaimer: The information in this “Stock Profile” blog post is for informational purposes only. It is not financial advice. Always consult a qualified expert before making investment decisions.
