Launch of the Mahindra Thar ROXX: Will the new SUV succeed like the Thar, Scorpio, and XUV 700?

Riding on adventure is a whole new thing for the Mahindra Thar Roxx

It is a highly anticipated product from Mahindra & Mahindra, and it is finally here. Officially unveiled, this is now a 5-door Thar Roxx that has combined the robust beauty of the legendary SUV with enhanced comfort, performance and advanced technology. This SUV goes for Rs 12.99 lakh for its petrol version and has been designed for those who want both adventure and luxury.

Performance unleashed: power meets precision

Its 2.0-litre turbo petrol engine produces 160 BHP while its 2-litre diesel version yields 150 BHP power output respectively; thus the performance of this machine is breathtaking to say the least. Both engines are fitted with 6-speed manual gearboxes making them ideal not only for off-roaders but also drivers within urban areas.

A stylish evolution

Its iconic box shape is characterised by modern features such as a paint matched/slats grill that has six ribs, headlamps that use LEDs together with C-shaped DRLs among others which are similar to diamond cut alloy tires . This new design makes it stand out wherever you look whether in town or out in the mountains.

Technology meets comfort: A premium cabin experience

When you walk in, there’s a sophisticated dual-tone black and white interior that greets you, adjustable bench seating in the second row, as well as two 10.25-inch digital displays. Premium features, such as ventilated front seats, automatic AC and wireless Apple CarPlay and Android Auto make every journey enjoyable.

Safety first: Equipped for Every Adventure

Safety is always the first priority in the Thar Roxx – six airbags are standard equipment together with electronic stability control and advanced driver assistance systems (ADAS). From daily commuting to off-road escapades; Mahindra provides you with modern safety technologies for your peace of mind.

Engineered for versatility: On road and off-road mastery

Made for all terrains, the Thar Roxx delivers superior ride quality and handling. Penta-link suspension, brake locking differential; electric power steering – all ensure refined comfort whether you are cruising on highways or tackling some tough off-road paths.

A new benchmark in SUV excellence

The Mahindra Thar Roxx is changing how we think about SUVs starting from a price of Rs 12.99 lakh for petrol and Rs 13.99 lakh for diesel versions. It’s an ideal partner for those who want their adventures without giving up on comfort or style but rather adding power to it at the same time.